Have you ever thought what makes a customer switch brands quite often when you and your competitors offer the same quality of products or services? After all, what is it that differentiates one brand from another. Well in most of the cases there is only one sphere in which a company can unceasingly set itself apart and impart true value to the ever-demanding and increasingly knowledgeable customers, and that is in their customer experience. In fact, based on a recent research conducted by Capgemini, 8 in 10 Consumers are Willing to Pay More for a Better Customer Experience.

This implies that if a business strives to be the first choice for its customers and improve retention, it will have to carry through customer experience dead-on.

The infographic below highlights some of the interesting customer experience statistics which can change your perspective of customer experience and help you strategize:

The bottom line: “The customers may forget what you said, but they will never forget how you made them feel”.  Go ahead and consider these statistical figures while outlining your CX strategies.


Compunnel Digital

Compunnel Digital

is the principal and founder of the Aquinas Sourcing Group. Tom has over 30 years’ experience in the sourcing and procurement profession working for multinational organizations in the telecommunications, pharmaceuticals, utilities and media markets. Tom also has an Economics Degree from the University of Arizona and a Master’s Degree in Information Systems from Stevens Institute of Technology and is a Certified Professional Training Manager (C.P.T.M.) from Training Industry Inc.

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