An inspiring digital vision is the cornerstone of successful digital transformation. Though many executives appear to be aware of its impact on their business, few have incorporated digital into a compelling strategic vision of the future. These visions do not focus simply on implementing new technologies. Instead, they illustrate how organizations can enhance the experience of their customers, streamline their operations or transform their business models. This is no small task. Leaders must outline a workable strategy that recognize digital as a strategic driver of business performance, that takes into account the different elements of transformation- for example, people, skills, systems and processes- and ensures that these are all aligned.

This ebook highlights the importance of aligning your digital vision with the unique brand promise and with the fundamental concepts that drive your everyday business conduct, thus helping frame out a digital transformation strategy that delivers results.

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AUTHOR
Compunnel Digital

Compunnel Digital

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