Our client is a leading operator of amusement and recreational venues in the US, including the two largest waterparks in Utah. They strive to create wholesome fun for all ages all year long! In addition, the company provides ticketing services and solutions for local entertainment and sporting events.
Our Digital Transformation Assessment revealed significant gaps in the early stages of the customer journey (attract, engage, sell):
High complexity in the legacy ecommerce workflow, including managing season passes and content updates
Lack of bi-directional communications between the various databases (e.g. Gate Master and ecommerce system)
Hard-to-use content management system, undermining user experience and adoption
Inability to support an increasingly mobile workforce via multi-channel user access (online, mobile)
|Multi-channel Interaction Management|
|Online Communities and P2P Virtual Collaboration|
|Analytics and Reporting|
|Customer Feedback Management|
|Enterprise Resource Planning|
|Multi-channel Access (online, mobile)|
Compunnel Digital transformed the legacy ecommerce and content management systems into a cloud-based digital platform enabling users to collaboratively create, edit and manage content for different venues. In addition, the digital management platform enabled the delivery of uninterrupted and consistent customer experience via seamless integration of the underlying modules and 24×7 accessibility to digital channels.
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